![]() The result? You can proactively keep unwanted content out of the search results. One way to remove a page from search engine results is by adding a robots.txt file to your site. The advantage of using this method is that you can get more control over what you are allowing bots to index. Use if: You want more control over what you de-index, and you have the necessary technical resources. 2 Ways to De-Index a Webpage From Search Engines Option #1: Add a Robots.txt file to your site. So, how do you go about “de-indexing” certain pages from search engines? Here are two ways to do it. That’s a pretty compelling reason why you’d want to remove some of your web pages from SERPs. What’s worse, you may even find that some of your highest ranking pages for some of your long-tail keywords might be your thank-you pages - which means you could be inviting hundreds of potential leads to bypass your lead-capture forms. Why not? Because anyone who finds your thank-you page in search can access your lead-generating offers directly - without having to provide you with their information to pass through your lead-capture form. Any marketer who understands the value of landing pages understands how important it is to capture those visitors as leads first, before they can access your offers.īottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. You want anyone who lands on your thank-you pages to get there because they’ve already filled out a form on a landing page - not because they found your thank-you page in search. Here’s what the thank-you page for our SEO tips ebook looks like, for example: There are a number of occasions where you may want to exclude a webpage - or a portion of a webpage - from search engine crawling and indexing.įor marketers, one common reason is to prevent duplicate content ( when there is more than one version of a page indexed by the search engines, as in a printer-friendly version of your content) from being indexed.Īnother good example? A thank-you page (i.e., the page a visitor lands on after converting on one of your landing pages). This is usually where the visitor gets access to whatever offer that landing page promised, such as a link to an ebook PDF. Why You’d Want to Exclude Certain Web Pages From This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.īut, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |